#13 Oct 12, 25

Twinnings Ep #13 - From Thrift Racks to TikTok Trends

From ukay-ukay racks to TikTok-driven trends, Filipino fashion is all about remixing global style with local flair.

In this episode, brain twins Georgie and Anne swap hot takes on millennial minimalism vs. Gen Z chaos, the thrift economy, and why every “Geng Geng” fit tells a story.

Twin energy. Slightly offbeat.
Come for the laughs, stay for the realness.
--
References:

1. Fashion in the Filipino Context

Ukay-ukay legality and culture

Wikipedia contributors. “Ukay-ukay.” Wikipedia. Accessed Sept 28, 2025.
👉 https://en.wikipedia.org/wiki/Ukay-ukay

Why it persists/ Local bypass:

https://customs.gov.ph/ukay-ukay-worth-p12-m-seized

Global secondhand clothing trade (Philippines as part of system)

Bautista, F.S. (2025). “Ukay-Ukay in the Philippines: A History of Secondhand Clothing Consumption and Trade.” Sustainability & Circular Economy (MDPI).
👉 https://www.mdpi.com/2813-2432/4/1/3

2. Millennial vs Gen Z Fashion Mindsets
Gen Z discovering brands via social media (U.S. context)

eMarketer. “How Gen Z shops and buys in 2023.” Insider Intelligence, 2023.
👉 https://www.emarketer.com/content/gen-z-shopping-behavior-2023

Gen Z social/online influence in PH retail

Philstar. “Gen Z’s defining the next era of retail.” June 16, 2024.
👉 https://www.philstar.com/business/2024/06/16/2363141/gen-zs-defining-next-era-retail

3. Activism & Sustainability, Identity & Story

Fast fashion’s global environmental cost

United Nations Environment Programme (UNEP). “The environmental cost of fast fashion.” March 2022.
👉 https://www.unep.org/news-and-stories/story/environmental-cost-fast-fashion

Gen Z preference for sustainable brands

First Insight. “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail.” Dec 2019.
👉 https://www.firstinsight.com/white-papers-posts/gen-z-shoppers-demand-sustainability

Philippines barter groups during pandemic

Reuters. “Gadgets for groceries: Coronavirus sparks Philippines’ online barter trade.” Oct 2020.
👉 https://www.reuters.com/article/world/asia-pacific/gadgets-for-groceries-coronavirus-sparks-philippines-online-barter-trade-idUSKBN26N09K

Music Credit:
Music by Joakim Karud soundcloud.com/joakimkarud

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